Here are the top five ways on how to find youtube influencers in 2018! Youtube influencers in my opinion is more powerful than instagram influencers or twitter influencers because of the passive income you can make from your shopify store. Check out why youtube influencers are the future in 2018!

Youtube Influencers Is An Untapped Traffic Source

Building a Brand on Youtube

The Youtube Viral Effect

Trust Runs Your Business

No Perfect Audience 

Choose the Best Influencer

Step 1: Create Your Free Shopify Account – Starting Your Online Business

Step 2: Niche Selection – How to Pick a Niche for Your Online Store??

Step 3: Create Your Shopify Store Theme Based Around Your Niche

What’s Next?

I have a friend who runs a successful e-commerce business. He started off with just two small online stores a few years ago. When I asked him how he managed to climb so high in his trade, he responded saying that he was doing the exact same thing he was supposed to if he had opened a small flower shop near my house.

Now, you must be wondering – what does that have to with a flower shop?

Certainly, that wasn't a clear answer and I really wanted to know the secret.

Here's what he revealed.

His secret was that he didn't bother much focusing on the online status of his business. Instead, he was doing his best to satisfy the clients' demands and make them come back for more.

Internet marketing, online advertising, and search engine optimization are essential for any online business. But they always go hand in hand with the friendly user interface, flawless website operation, and a worry-free customer care.

Here is the list of the features you should incorporate into your e-commerce website design, to get loyal clients and make the most of your business.

Do you know the most pleasant word we marketers like to use? You might think of ‘success', or ‘trust', or ‘conversions', or ‘respect', or something else. Well, the reality is it’s your name.

Psychologists say people love being addressed by their names. It has a strong correlation with the friendly nature of a person.

Marketers and sales managers understand this very well. Haven’t you ever been approached by a sales manager? The first thing he'd ask would be your name and it's likely that it'll be used multiple times in the conversation.

If you allow personal account registration or support quick signup, make sure you ask a customer to enter the name. Here are the 3 reasons why you should certainly make one:

1) It’s quick. Compared with uploading pictures or entering other personal details it takes less time.
2) It’s worry-free. For most people, this isn't considered as sensitive information and they don't mind sharing it.
3) It’s efficient. You can use the name to personalize your clients’ dashboards and make them feel like home. This is something many e-commerce sites fail to do.

The main rule here is not to be obtrusive. Use customer names to greet them when they sign in after they make purchases or in email newsletters. Don’t put it in every second line on your website. We all dislike pushy shop assistants.

It all starts with the shop window, doesn't it?

Before we enter a shop, we study what it has to offer. The same thing works for e-commerce websites. Don’t hesitate to add the best products to your main page.

You may call them popular, featured or bestsellers. They always attract a lot of attention and provide good conversions. These lists are often the most viewed on the e-commerce websites.

Many customers are too busy or sometimes even lazy to spend a lot of time searching for something. Put the best products on your homepage to help them make the right choice before they get frustrated and exit your store.

To get the best results out of your favorites, monitor and update the lists regularly. A good idea is to share seasonal or monthly bestsellers.

Product collections are the lists dedicated to a certain topic. They may be seasonal: winter or summer top products; festive: Christmas or New Year gifts, new arrivals, products with discounts or anything else that relates to your niche.

The best news is that they rank very well. This means you can climb much higher in the search results. Don't forget to update and replace your collections from time to time. Customers are looking for something new every time they land on your site.

A good way to make your collections more personal is to create a list of recommended items. Add the items based on what the last customer searches. People tend to buy similar products based on their taste and need.

If you have product pictures on your website (and it’s highly recommended to add them), make sure you've added a zoom option. Imagine you go to a shop to buy shoes. You’ll probably want to take a closer look at them. It’s all the same on the Internet.

People don't want to buy a pig in a poke. Regardless of what they buy- be it clothes, gadgets or cars, they want to see the details. Simply allow your clients to zoom in and zoom out pictures. Just make sure that the pictures have a good quality and do not get blurred.

Since it isn't possible for customers to touch and hold products, you should provide a customer with as much visual information as possible.

If you offer shipping or delivery, make sure you added detailed information to your website. Place a link to this page at the top of the website.

Want a better idea? Here you go.

Add it to the main navigation menu or pin to the page header. This is very important, especially if you have different terms based on the location or on the order.

Customers get frustrated when they find out that they can't get a product they picked just because there's no delivery to their location. If you offer free delivery, don't hesitate to mention it on the main page.

This is a good point to start your online advertising and an extremely attractive option that can bring you more customers.

You probably want to build long-term relationships with your clients. To achieve this, you should make them trust you. Start with providing your contact information. Customers should know that they can reach out if they need to. Place this information somewhere where it can be easily accessed.

If you can afford an online chat, it’s perfect. Nothing makes a customer happier than a quick response. But if you can’t add it yet, don’t worry. You can start with a simple feedback form.

However, make sure that the submitted messages are not ignored and the estimated reply time is one working day or less.

A successful e-commerce website is a kind of collaboration between the website owners, managers and the customers. It’s not just a shopping platform but, a community. Customers buy products, share their opinion with other people and give recommendations. We all know that the word of mouth often works better than any advertising.

Why not let it spread on your website?

Some website owners avoid adding the rating and comment features. They fear that customers will write negative reviews. Of course, a disappointed customer is much more motivated to write an angry review, than a satisfied customer. It’s time-consuming and you must have a good reason to spend your time writing a review.

If you don’t think you’re ready to add the comment and review features, start with the rating option. This is a win-win feature:

1) You can use the submitted rating to create handy filters;
2) Customers can quickly pick the most rated (the best) products;
3) It doesn’t take a lot of time to rate the product, so it demands less motivation.

But if you decide to go with the comments features, there are some ways to push the satisfied customers to writing reviews:

1) You can ask them directly in the follow-up email after the purchase;
2) You can offer some perks to the most active users (e.g. discounts or bonuses)

All in all, a feedback from clients as important as a chance to get a feedback from you.

Filters are an important part of any e-commerce website. But price filters are the most used and the most significant. Therefore, they need more attention.

Make sure your customers are able to sort and filter product by price in all product categories. If the price excludes the cost of delivery, don’t forget to include the information. If there are free or paid delivery based on the product, add a checkbox to hide or show products with the paid delivery.

Product pricing details must be transparent, without any hidden information.

Remember the more comfortable your users feel at your website, the more likely they are to find what they are looking for, buy it and then return or even bring some friends with them.

A wish list is an option designed for the customers who currently don’t have enough money to purchase a product or need more time to make a decision. Give them the opportunity to put a product aside and then get back to it when they are ready to buy.

People may forget what they wanted to purchase or simply find the same product on another website and buy it there. But if they have it on the wish list on your website, there is a greater chance they may buy it from you.

You may later use gentle reminders to notify clients about price changes and push them to buy a product.

Tr to design a wish-list as eye-candy as possible. The better it looks, the more likely a customer is to move products to a cart.

Sharing is a powerful feature absent from many e-commerce website designs.

Allow your customers to share products with the nice and handy short links. You may integrate an online URL shortener with your website, many of them provide API. This feature may seem unnecessary to you, but don’t underestimate it.

Sharing products with one button that creates a short and eye-candy links is more attractive than copying bulky URLs. It’s especially important for smartphone and tablet users.

Some website owners prefer another way. They add the ‘Share on social media' buttons. This option has some advantages. Instead of copying a link to a clipboard, this feature allows sharing products instantly, without pasting links anywhere.

Unfortunately, most customers prefer sharing products directly in personal messages, chats or via email.

You may decide to add both the above options. Just make sure your interface doesn’t look like a spaceship dashboard with hundreds of buttons.

All e-сommerce websites are different. There is no ultimate interface solution. You should always think what your business needs in the first place.

But there are some must-have features you could use to get better results. Don’t forget to make them fit in your design.

The basic e-commerce UX rules are simple:

1) The design of your e-commerce website should be simple. All customers should feel comfortable. The navigation should be clear. All information should be easily accessible.
2) You should provide detailed information about your products. Pictures, descriptions, zoom options. The more information customers get, the more likely they are to buy a product.
3) Design a personal account page. Save last orders, allow to create wish-lists and save items in the cart for later. Clients like to have everything at hand.
4) Add feedback and review forms. Give your clients a chance to reach out, ask questions and share feedback. This way you’ll make them feel more important.
5) Add detailed information on delivery options. Don’t forget about website rules and terms of service. Describe methods of payment, shipping procedure, and returns policy. Protect yourself from arguments and claims.
6) Make your website live and flourish. Add collections and lists, design a page with special offers and bonuses. Update your website regularly. Your customers will want to get back if they know something happens here
7) And finally, never forget, that you deal with real people on the other side of the screen. Make them feel special.

Keep in mind these rules when you plan to add a new feature.

Think for a while.

Maybe, your website lacks a personal touch or, maybe, you forgot to add a feedback form. Many UX features are tiny and don’t require much time to design and add. But, your customers would be satisfied.

And the last recommendation. Ask your clients what they need. Sometimes, they may offer brilliant ideas that never crossed your mind.

Businesses have always sought to connect with customers and build a good name for themselves; and with the advent of social media, that connecting has been made much easier.

Instagram has become a favorite for e-commerce brands to show off their products and engage with their target audience.

A picture is worth a thousand words — as the old saying goes — and if you add a simple caption it adds even more possibility. Or, if pictures don’t suffice, businesses can create videos, opening up a world of opportunity to connect with customers with how-to videos, demonstrations, or other creative posts.

Most of the tactics used by companies on Instagram don’t directly invoke a sales pitch, which is part of the beauty of them. When you start to advertise, people are often immediately turned off. But if companies show they are “human” or have similar values and preferences, it becomes much easier to share the product.

Here are 10 best e-commerce brands on Instagram trending with their own style of posts that have drawn in followers and, more importantly, customers.

Larger companies, such as this sports apparel giant, have the money to throw around to get celebrities to be spokespersons for their brand. Nike has a plethora of world-famous athletes representing the company.

And Nike doesn’t waste them by just throwing them on a billboard in the middle of the city or plastering their picture on a print ad. They use these well-known faces to bolster their Instagram feed in creative ways.

Take this post by Nike back in June 2017.

To start, it’s a decent work of photography. And at first glance, it seems to be nothing more than a young, soccer-playing boy. But looking at the caption, a story is told of a young boy who would grow up to become Cristiano Ronaldo, the soccer legend.

This simple post with three words on the picture managed nearly 800,000 likes. But that’s the use of star power. If this were a picture of some random boy, sure it might garner some attention. But this is Cristiano Ronaldo we’re talking about, one of the most popular figures in the sports world today.

Simply slapping the face of a celebrity can do the trick in some cases (see above), but one really effective way to sell your brand to consumers is to hand the mic over to someone and let them paint a picture.

James is just talking during this video and it cuts away to several other athletes and some regular people living their lives through sports (a part of the Nike brand). It isn’t just another inspirational “work hard and you’ll succeed” type of video.

It’s one that sends a heartwarming message that is meant to connect with the audience in a very tumultuous time in the United States.

There are also plenty of other videos that do send the message of “work hard and succeed.” Just look at this creative post with Kyrie Irving. It’s something that can connect with viewers (especially with the little kid involved).

If there is a stock dream of advertisers and marketers, it’s consumers spreading the news of product without lots of spending on high-power celebrities and TV/Print ads. Plus, word-of-mouth is far more effective due to the fact that people trust their peers to recommend brands and products far more than their TV set.

This advantage makes companies desperate to find ways to get their customers to spread the word. Company Facebook pages encourage likes on said pages and many companies promote certain hashtags to get people spreading the word for them without breaking the bank.

On Instagram, user-generated content can go a long way. ASOS gets certain people, often regular people, to be “brand ambassadors.” These people often create their own following through their own fashion niche.

One example is @asos_elizabeth. She has her own Instagram account and a separate one that is specifically branded with ASOS. Through these accounts, that combine for tens of thousands of followers, people will see ASOS brand products not through an official account, but through a fellow Instagram user.

Advertisers often site the effective use of bright colors to draw the eyes of potential customers. There is science to suggest people are more drawn to bright colors. You can’t overuse them or you risk making the eyes of potential customers bleed (figuratively).

Used with moderation, though, it’s an effective tool. So don’t be surprised when you see ASOS’s page and find it full of bright colors.

Just look at that. That’s not even a full representative example, of all the bright-colored posts; but in this shots, there are lots of red, pink, green, gold, yellow, and bright orange. That’s going to catch the eyes of plenty of people, which is kind of the point with Instagram posts.

One of the greatest ways to put a positive message into the minds of consumers is having a sense of humor. Ads in the Super Bowl are often trying their darndest to get people rolling on the floor laughing.

So that brings us to Chubbies. They sell shorts; a simple product with a simple pitch. But they go far beyond selling comfy thigh-exposing clothing by posting hilarious things on Instagram that often have absolutely nothing to do with shorts.

They do have shorts related posts, and they also bring a smile to the face.

The videos posted by Chubbies are also chuckle-worthy at their least. They often deal with office humor, which is targeted at their largely male customer base.

While the majority of posts by Chubbies are humor-based, there are a fair number of posts that include pictures of people wearing Chubbies-brand shorts.

These kinds of shoutouts can create life-long customers and it incentivizes people to share pictures of themselves with a companies’ product. In turn, the increased number of posts by regular people creates even more exposure with people who aren’t following the company’s Instagram account.

When you have a product that is photogenic, getting creative and compelling pictures of it is a top priority. King Arthur Flour does a great job putting out enticing photos of their delicious-looking product.

Hungry yet? This photo, one of the hundreds on King Arthur Flour’s account, is crafted to show even the texture of this dessert. These product shots may be staged, but any human being with sensible taste buds is going to look at this and have his/her mouth water.

Staging photos of the product (in this case, food) is perfectly effective for baseline advertising and as a way to show off the said product. But next-level advertising includes endearing your company to the customer.

One way to do this is to give those customers a little peek into what it looks like when their product is being made. The only way this can be a bad idea is if you work in the 19th-century meat industry.

This simple post gives the workers who put together the product a face and perhaps even a story. In this post, a short bio and a name of the worker is shared. And not only is this a good behind-the-scenes look, it’s also a way to say “here’s what our product looks when we’re not staging and/or photoshopping the pictures.”

Everybody loves quotes. People share them with their friends, they’re a staple in speeches and are a fantastic way to get people to like your posts.

These quotes are far from hard to come by. But people often can’t get enough of these. Nobody is going to dislike a quote by Martin Luther King Jr. about love. And another tactic that can be used is finding quotes from modern-day figures that will connect with people.

The Honest Company does this, one example being two separate posts that feature quotes from members of the New England Patriots football team.

Keep in mind the quotes don’t have to be inspirational. This one by Devin McCourty isn’t, but it makes him human and it reflects well on the company as well.

Similar to behind-the-scenes shots, lifestyle shots give a snapshot into real life that isn’t obviously staged in a long photo shoot. They are simple things where viewers can envision themselves either in the shoes of the person in the shot, or being in the shoes of the photographer, seeing everything captured in the moment.

There’s nothing complicated about this shot. A (cute) baby and a (just as cute) dog during bath time. It’s a simple scene but paints a nostalgic picture of the little things that make parenthood great.

Take a look at this post and take a guess as to what Herschel Supply Co sells.

If you guessed backpacks and/or luggage then you’ve probably already heard of Herschel Supply (or guessed based on the name). Posting these excellent shots that rightfully deserve to be on postcards can get people interested in traveling. And those would-be travelers will need luggage of course.

There are plenty of examples of studio shots glamorizing the luggage and backpacks Herschel Supply sells.

But just as many, if not more, features those postcard-worthy shots seen in the first point.

Now, if you look closely, there are plenty of product placements in those shots (almost no one is facing forward and they always have backpacks on), but these aren’t blatant product shots that can turn people away (because they’ll see it as an advertisement).

Forever 21 is meant to target younger audiences. There is a place for casting a bit of a wider net (see the next point), but expanding too wide will make it hard for your brand to stand out.The posts from Forever 21 feature young adult women and are meant to inspire new fashion trends.

Being able to dictate, to a degree, the fashion trends of an audience that is your customer base is a huge advantage for any company.

While it is still important not to cast too wide of a net, Forever 21 gives us a good example of how a company can cast its net a little wider to garner the favor of a specific, overlooked audience.

Notice anything different about this post? It’s a lifestyle photo that could be replicated by any number of fashion outlets. But what separates this from other companies is the fact the woman in the photo isn’t like the picture-perfect models seen in most pictures.

It’s a simple gesture, but a large portion of Forever 21’s customer base likely looks more like this young woman than the girls that are as thin as a lamppost, and it makes those women with less-than-perfect bodies gravitate more to the brand.

Paper Source has branded themselves as a company that sells supplies to the artist, people who create beautiful things. So, they use their Instagram to inspire ideas and get potential creators thinking (and looking to buy).

This kind of posting can make your Instagram similar to Pinterest, where people often go to find ideas for things to make.

Having sales to get customers in the store (or on the website) is nothing new. And Paper Source uses their Instagram to get the word out about each deal they offer.

The promotions don’t have to be obvious poster-like advertisements though. It’s very simple to combine a regular post and turn it into a promotion with a caption, like this post.

Showing off the potential of the product while announcing to the world said the product is on sale is sound marketing.

Frank Body sells skin care products. Normally, advertising for this type of product consists of models in brightly lit studios posing with the most immaculate-looking skin the creative mind can imagine. And while Frank Body does have a few of these shots, a fair few of them are more of a product demonstration than before-after shot.

These half product demonstrations/half glamour shots make the using the product a little more fun and make Frank Body’s models a little more relatable since they don’t look like they are about to walk out onto a runway.

It seems like a small thing to do, but making sure every part of your target market is represented can go a long way. Minorities will feel much more at home using a company’s product if they feel it is for them, just like people who aren’t considered a minority. It’s a human feeling all of us have.

This is a lot like the tactic used by Forever 21. Companies need to know who is in their target audience, who they need to cater to and make sure they don’t forget them.

Photojojo takes product demonstrations to a whole new level. And they can with the kinds of products they sell. Here are a couple of simple examples of their posts showing off the versatility of their photo equipment.

And there are also plenty of posts showing off the many great types of shots customers can shoot with the actual photo-taking equipment they sell. This is another example of how companies can plant ideas into the heads of consumers which can lead them down the road to purchasing the tools to capitalize on those ideas.

This is a simple promotion concept used by thousands of companies worldwide. But using Instagram, a company can show off the product while notifying people that a giveaway is happening. In this post, Photojojo combines the creative demonstration of a product while announcing a Halloween-based giveaway.

Not all giveaways are created equal, and Photojojo makes theirs better by using the power of social media.

Hope this list of 10 best ecommerce brands on Instagram gave you a clear idea about the trending businesses.Let us know in the comments.